For my third book this year, I've gone back to my more regular territory of factual books. If you write popular science, politics or economics, then I'm your man. If your view point is "questioning what is currently the norm", then I'm doubly your man.
'Chavs' fits nicely into both of these pigeon-holes. It starts by asking the questions "why has it become ok to make 'chav' jokes - to mock people who are poorer than us"? Of course the response to this question is that Chavs are not the working class, but a particular type of troublemaking, dole claiming, drinking, dog fighting, Burberry wearing 'underclass'. The sort of people who don't want to work - exist on benefits, get pregnant when they are 15, get arrested and ASBO'd all the time.
What has happened in the last 30 years, Jones argues, is that the stereotypical chav image has now become seen as the 'norm'. A huge percentage of today's print and broadcast journalists come from middle and upper class backgrounds, so very few of them have any sort of perspective about working class life.
Jones says that in past generations - being working class was at least respected. Entire towns and communities were working class. Being working class meant having a trade - working in a mine, a factory and so on. Since the decline of British industry - starting in the 70's, these trades and with them the communities, have gone. They have been replaced by lower paid and less secure jobs. There is far less dignity or security in working in a call centre, than working on a Ford assembly line or even down a mine.
In fact, the concept of 'Chavs' (either a Roma Gypsy word or short of Council Housed and Vermin) is just the jumping off point - and the real subject of the book is the decline of the working class in the last 30 years. Though The Tories get most of the blame for this, New (and Old) Labour don't get away very easily either.
Jones is at his best when he using an impressive array of verifiable independent facts and statistics. He points out that Benefits cheats get a huge amount of press and attention - costing £1bn in lost revenue. He counters by observing the amount of Benefits that could be claimed each year, but are not, totals £17bn, and the governments own figures for revenue lost by tax evasion and avoidance is £70bn. It's also interesting to note that despite many newspapers screaming about benefits cheats - about 7000 people get prosecuted for it every year - a pretty small amount.
I don't agree with everything Jones has to say - he loses his way when he moves from facts into opinion. He suggests that programmes like Little Britain (Vicky Pollard) and Harry Enfield (The Slobs),
did their bit to demonise the working class, but both programmes also slagged off wealthy idiots too. He comes close to talking complete nonsense when suggesting that back in the 1990s, you couldn't move for working class bands like Oasis and the Verve (forgetting poshos like Radiohead and Blur) but these days it was all middle class like Coldplay and Keane. Leaving aside that it's been about 8 years since Keane dented the charts, popular acts continue to be a mix of the classes - off the top of my head: Plan B, Adele, Dizzee Rascal and The Arctic Monkeys are all what could be termed 'working class'.
The other main issue I have with the book is that though it is divided up into chapters, I don't really get the feeling that each chapter has a different narrative. It's mostly the same thing in each chapter. It feels like a really long essay, and though there are huge chunks of it that are very interesting and worth reading, you forget so much of it, and you forget where the interesting bit you wanted to go back to, was.
What it succeeded in doing for me - was highlighting the fact that overwhelmingly, the coverage that working class people get these days, is negative. The vast majority of people in poverty actually do have a job. The vast majority of those who don't have one, would like one. We need to concentrate a lot less on the minority of feckless criminals at the bottom, and much more the feckless criminals at the top.
To quote Jones:
"it used to be that a figure of 1m unemployed people was the fault of the government. Somewhere along the way, it's become the fault of the unemployed".